Increasing smallholder farmers access to profitable markets using USSD codes


Increasing smallholder farmers  access to profitable markets  using USSD codes

 1 . Fastmere Uganda  provides an  offline technology using which farmers can use USSD codes to sell their produce and check different market prices that best fit their needs at their convenience. With this, farmers only require a mobile phone with service – no need for internet connection. Once the farmer uses this USSD code fastmere can easily track the customers’ location and be able to transport the produce to urban centers where demand and prices are better. Payment is digital via mobile money which is a convenient and safe way for most who don't have access to banks.  Using the USSD code information we are able to also gather information about farmers seasonal inputs , their harvest periods , their annual sales and income and using this information we can better help them plan for planting seasons and also manage finances